Lobster

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Nearly every day I see English words in advertising.  I often wonder how the people here come up with these words when deciding what to place on their store front.  The attitude here is that putting English words on your store will bring success.  It doesn't seem to matter which words. Any word will do.

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 Lobster is not a popular dish here.  As a matter of fact, seafood in general is not very popular, fresh, nor cheap.  I doubt that any native of Argentina even knows what the word means when they see it.  The word in Spanish is "langosta", and I have asked many 'Agentinos' if they like it - a resounding "No".